News Release April 16, 2010: Huffy Ad Campaign Connects with Adult Riders
DAYTON, OH, April 16, 2010 – Huffy Corporation, the most widely recognized consumer brand in the bicycle industry, has invested in a new print advertising campaign designed to connect with the adult bike rider. The “Still Your Ride” campaign will feature full-page ads to run in People, ESPN, and National Geographic between April and October.
News Release March 30, 2011: Huffy® Enters Strategic Relationship with Marvel Entertainment
(Centerville, Ohio) March 29, 2011 – Huffy Corporation, the most widely recognized consumer brand in the bicycle industry, recently announced a licensing agreement with Marvel Entertainment, LLC, a global character-based entertainment licensing company, to produce products for five popular Marvel properties. Huffy will support Marvel Studios’ upcoming Thor, Captain America: The First Avenger, and Marvel Studios’ The Avengers movies with products at select online and brick and mortar retail outlets in the U.S. and Canada. Huffy bicycles and scooters for Spider-Man Classic and Marvel Heroes are in development and will be available to the same retailers. The agreement marks the first partnership of the two renowned brands.
News Release April 23, 2010: Huffy Corporation and Panama Jack Cruise into New Bike Partnership
(CENTERVILLE, OH) April 23, 2010 – Huffy Corporation has announced a new license agreement with Panama Jack. Huffy Corporation markets and distributes bicycles and other products bearing the Huffy brand, the most widely recognized consumer brand in the bicycle industry. The agreement marks the first time Huffy and Panama Jack, headquartered in Orlando, Florida, have joined forces.
News Release April 26, 2010: Huffy Corporation Announces Bill Smith as President and CEO
(CENTERVILLE, OH) April 26, 2010 – The Board of Directors for Huffy Corporation recently announced the appointment of Bill Smith as President and Chief Executive Officer. Huffy Corporation markets and distributes bicycles and other products bearing the Huffy brand, the most widely recognized consumer brand in the bicycle industry. Smith has provided strategic leadership and strong operational experience at Huffy Corporation leading the Company’s successful return to profitability after emerging from bankruptcy in 2005, particularly in the areas of sales, marketing, merchandising and long-range strategic planning.
News Release April 26, 2010: Huffy Corporation Teams Up with Skelanimals for New Breed of Products
(CENTERVILLE, OH) April 26, 2010 – Huffy Corporation has introduced a new bike and in-line scooter showcasing the company's latest licensing agreement with Skelanimals. Huffy Corporation markets and distributes bicycles and other products bearing the Huffy brand, the most widely recognized consumer brand in the bicycle industry. Now the endearingly quirky Skelanimals characters will take to the streets together with the cycling icon.
News Release June 9, 2010: Huffy Tour de Facebook
(CENTERVILLE, OH) June 9, 2010 – Recreational bike riding is an activity that brings people together. With this in mind, Huffy has launched its first social media sweepstakes. The Huffy Win/Win Sweepstakes promotion gives fans, fun-seekers and every Facebooker alike the opportunity to win a brand new Huffy men’s or women’s bike -- and one for a friend, too!
News Release August 18, 2010: Huffy Hi-Low Trike Makes Learning to Ride a Snap
(CENTERVILLE, Ohio) August 13, 2010 – Huffy Corporation, marketer and distributer of bicycles bearing the Huffy® brand, is taking tricycles to a whole new level. Its innovative, new Huffy Hi-Low Trike introduces a unique “3-stages-for-all-ages” modular tricycle platform which makes the product more fun for children while giving parents more value for their money.
News Release September 13, 2010: Huffy Arlington Bike Designed for Lasting Comfort
(CENTERVILLE, Ohio) September 13, 2010 – Huffy Corporation, marketer and distributor of bicycles bearing the Huffy® brand, is bringing it all together to give consumers a smooth ride. The company is now offering a pair of men’s and ladies’ bicycles that combines the ideal features of today’s most popular bikes. The new Huffy Arlington comfort bikes are designed to enhance the rider’s experience – whether it’s around town or on a bike path.
News Release August 24, 2011: Huffy Adds Strawberry Shortcake to its Licensing Program
CENTERVILLE, Ohio, August 24, 2011 – Huffy Corporation, the most widely recognized consumer brand in the bicycle industry, recently announced a new licensing agreement to produce products for the Strawberry Shortcake property with CPLG, Cookie Jar Entertainment's licensing arm and global licensing agent for Strawberry Shortcake™, along with American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM).
News Release: Huffy Corporation Launches Wondrous Ride Giveaway
CENTERVILLE, OHIO, May 1, 2013 –Americans spend 89 percent of their time indoors and another 6 percent inside cars*…which means a mere 5 percent of their time is spent enjoying the outdoors and all the wondrous things it has to offer. In honor of Bike month (May) and to motivate Americans to spend time outside, Huffy is launching its first Wondrous Ride Giveaway on Facebook starting May 1.