Powerful retail partnerships don’t just stop at the front doors; they extend much further.
Recently, Huffy joined Curacao at its location in Huntington Park, California, for a free event in the local community to celebrate the release of PAW Patrol: The Dino Movie™.
The event brought local families together to enjoy an evening filled with games, raffles, and guest appearances from fan-favorite characters. To celebrate the new movie, families were able to view new trailers while meeting and taking photos with PAW Patrol® characters.
The PAW Patrol series is produced by Spin Master Entertainment, airs on Nickelodeon, and streams on Paramount+.
A Partnership Focused On Families
As a valued Huffy retail partner, Curacao brought the promotion directly to families in the local Huntington Park community.
To add even more excitement to the event’s kickoff, the first 200 kids to attend received a Huffy PAW Patrol 3-wheel scooter with action-packed graphics and colorful lights integrated into the frame.
Designed with young riders in mind, the sturdy, three-wheel platform helps kids work on their balance and boost confidence for every adventure ahead. This incentive was a great way to connect their favorite on-screen heroes with the joy of getting outside to ride.
The Adventure Continues
Following the event, Chris King, the Vice President of Marketing at Huffy’s parent company Covation, said:
“For generations, Huffy has been part of childhood adventures, and we love finding ways to give back directly to local neighborhoods. Bringing 200 new scooters to Huntington Park families is our way of helping the next generation get outside and keep riding.”
Connecting people through riding and inspiring kids to enjoy the great outdoors are two things Huffy strives for and takes pride in. Working with retailers like Curacao helps put those goals within reach.
We are very grateful to the Curacao team, along with everyone in the Huntington Park community who joined us and helped us celebrate such a fun and meaningful collaboration.